Great video on the strategies and tactics that can be used to enhance the Vegan movement (or any movement for that matter). This is the second of two lecture videos at the International Animal Rights Conference of 2015. What is the most efficient way to spread the message of becoming a Vegan and more importantly how do you get people to participate? Becoming and sustaining being a Vegan is a means to the end of ending animal cruelty. We far to often get too intense, too angry, to upset with others and consequently shoot ourselves in the foot for that person taking on eating less animal products. A whole lot of people who participate in eating less animal products will do more good for lessening animal cruelty vs a few Vegans being Vegan all the time. Praise and acceptance and connection will always win out in how your message sticks vs that of judgement, anger, or forced messages. A great video for how Vegans can most adequately conduct themselves for bringing about the most possible positive change (not to mention just a great video to apply to any activist topic).
Video About the Benefits of an Anti-Cruelty World vs a Vegan World